AVI Communications Intl. | Leader in Audio, Video, and Interactive Marketing Media

Today is

Phone: 480.222.7600

	•	Video/HTML Email
	•	Video Auto Responders
	•	Viral Video Banner
	•	Video Trends

	•	StarCards™
	•	Social Media

	•	The Customer Knowledge Channel
	•	Direct Marketing & Measurement

	•	Professional Web Design
	•	Site Enhancements

Once the Channel is established and the Community is engaged we employ various techniques to determine
preferences and patterns that will insure that all communication is RELEVANT.

For example, the Community may cover a pet store in which customers are opted in to receive marketing messages. However, if a dog owner begins to get information about specials on cat products, you’ve just lost their attention.
Therefore, we go to great lengths to insure each message is and continues to be relevant to each recipient.

Each relevant message sent is tracked and reported on extensively so that there is no question about the ROI. We help establish acquisition costs and asset values on each person in the Community. Our real time tracking is robust and
reliable, including:

•	Number of messages sent
•	Number delivered - undelivered automatically removed after 3 tries
•	Number & percentage of unique opens
•	Number & percentage of total opens
•	Number & percentage of clicks to each link within the message
•	Number of pass alongs - we capture the send-to addresses
•	Number of unsubscribers - we remove them from the community

Don’t Only Track Data – Manage it and Mine It
Solidify customer knowledge through understanding buying preferences to upsell and cross-sell. We provide user names and passwords for viewing real time stats. Once the campaign has run its course we provide actual
documentation of all actions taken and map the ongoing results. The value of this business intelligence is priceless.

Research Intelligence – Know Your Customer
Tune into their buying habits. Not just their email address. It’s all about making knowledge actionable. We have
developed a proprietary system called ROCI or Real-time Online Customer Intelligence. It is designed and dedicated to
continuously provide an understanding of customer needs, how well their expectations are being met, and what can be done operationally and strategically to retain profitable customers and secure new ones.

AVI Communications, Intl. | 16420 N. 92nd Street, Suite 105 | Scottsdale, AZ 85260 | Phone: 480.222.7600