At AVI Communications Intl we take great pride in preparing and implementing on-line marketing solutions and communications tools that are specifically designed to help you attain your business goals. The completion of this quick analysis tool will enable us to discover and define solutions specifically for your company to increase ROI. We sincerely look forward to serving you.

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Your Name: Your Title: Your Email: Telephone: Company Name: Company Website:
DAILY INPUT OF OP-IN E-MAIL ADDRESSES
Yes No Do you have a current customer database that includes email addresses? i. If yes, approximately how many records are included? 100-500 500-2000 2000-5000 5000+ How many unique customer profiles do you obtain each day? 0-10 10-50 50-100 100+ i. What percentage comes from in-store contact? 25% 50% 75% 100% ii. What percentage comes from the Internet? 25% 50% 75% 100% How many unique prospect profiles do you obtain each day? 0-10 10-50 50-100 100+ i. What percentage comes from in-store contact? 25% 50% 75% 100% ii. What percentage comes from the Internet? 25% 50% 75% 100% How many days per week do you collect customer and prospect data? 5 7 Are there others that may require a Touch from your company on a regular basis? If so, please explain: We offer NextTouch geared towards your employees based on a performance matrix.
INITIAL "NextTouch" TOUCH TO CUSTOMER/PROSPECT/EMPLOYEE CUSTOMER We recommend the initial touch include creative that will provide a "Thank You" for doing business with us, a general mission or business statement and a request to complete the attached survey. Some form of incentive will be offered, such as a coupon, to those that complete the survey. The typical survey may include, but not limited to, the following basic questions:   Poor Average Above Average Very Good Excellent Rate your over-all buying experience     Price Location Service Brand Loyalty Did you make your purchase based on: (check all applicable lines)   How often to you typically make a purchase of this nature? Once a week Once a month Every quarter Every 6 months Annually How did you learn about the goods and/or services you purchased? TV Advertising Radio Advertising Newspaper Ad Direct Mail Email Ad Referral from friend   Please List Any Other Pertinent Questions Of a Customer That You Believe May Be Specifically Relative To Your Business. 1. 2. 3. 4. PROSPECT Basically the same questions that would be asked of a customer with the exception of changing number 2 to reflect what would motivate them to purchase and adding a question about what specific goods and/or services they are interested in potentially purchasing.   Please List Any Other Pertinent Questions Of a Prospect That You Believe May Be Specifically Relative To Your Business. 1. 2. 3. 4.
PERIODIC SURVEY OF YOUR CUSTOMER DATABASE
How often do you anticipate sending survey requests to your customers relative to their satisfaction with the goods and/or services or other relative questions specific to your business?
Upon point of purchase Once per week Once per month Once per quarter Once per 6 months Once per year
MARKETING TO YOUR CUSTOMER AND/OR PROSPECT DATABASE
How often do you anticipate sending special offers and/or promotions to your databases based on coop dollars available or seasonal selling periods?
CUSTOMERS
Initial Touch Once per week Once per month Once per quarter Once per 6 months Once per year
PROSPECTS
Initial Touch Once per week Once per month Once per quarter Once per 6 months Once per year
Business:
	Yes No
If you have a CRM system, have you determined your Return on Investment?
Are you gathering prospect / customer information from your Web site?
i. If so, do you have an auto responder that delivers a marketing message and asks them for specific information?
Do you have a system that you use to track and report on your lead generation and follow up?
Do you send marketing messages to current customers along with their invoice and/or statement each month?
How soon after a lead is generated, do you have your first touch to the lead?	1 day 2 days 3 days 4 days+
What is your Internet Strategy?
Informational E-commerce Lead Generation Communication Public Relations Undetermined
How many locations / offices do you have? 0-10 10-50 50-100 100+ How often do you communicate with those office managers from a sales and marketing perspective? Daily Weekly Monthly Quarterly What is your annual customer loss rate? 5% 10% 15% 20%
Thank you for providing the aforementioned information. A member of our team will be contacting you very soon. Don’t hesitate to contact me directly in the meantime if you have further questions and/or comments.
Douglas Jay Brodman VP Sales & Marketing AVI Communications Intl Dba, NextTouch 8255 E. Raintree Drive Suite 200, Scottsdale, AZ 85260   Phone: 480.222.7603   Fax: 480-222-7612 djbrodman@avimail.com
Thank You!