MGM Studios and MGM Home Entertainment regularly advise the movie-loving members of their online communities of the newest DVD releases and offerings, and knew the value of being able to play the trailers right in the announcement emails rather than directing the members off to a separate website to seek out the clip.

"We had been anxious to use video email for a long time, but with a list that's more than 50% @hotmail and @yahoo addresses, our hands were tied - until we found "AviMail™,” says Kevin Simms, Director of Online Marketing, MGM Studios.

MGM Studios email newsletter creative was combined with AVI Communications unique AviMail™ video delivery technology and deliver to the MGM members these custom emails that delivered and played, right in their in-boxes, the trailers for "The Rocky Anthology" 5-DVD Collectors Edition and for the DVD release of "Get Shorty."

"They (AVI Communications) were able to deliver high quality video to these subscribers, which gave us a tremendous lift in sales," Simms added.

To learn more about MGM Studios, please visit http://www.mgm.com/home.do.

To learn more about MGM Home Entertainment, please visit http://www.mgm.com/video.do.

And to learn more how AVI Communications’ AviMail can enhance your marketing and communications programs, just click here.